Mobile friendly ecommerce websites are the true identity for any business and with the expanding use of mobiles, there is no surprise that companies are trying their best to make their websites mobile-friendly for their users. This is very significant for an e-commerce website because a poor shopping experience can result in losing a customer.

If you are planning to avoid this problem, then you should get in touch with a professional experienced company like Xenex Media to hire website designers Gold Coast, Queensland. Their experts will guide you in the right way to give your website an attractive and functional look.

To help you out, here are 14 Best Tips for a mobile friendly ecommerce website:

1-Responsiveness is the Key


Mobile Friendly Ecommerce Website

A responsive website is a must nowadays. This means that your content will look the same on any device, browser or operating system. A responsive web page is able to detect your visitor’s screen size along with orientation to change the layout accordingly.

All thanks to the responsive design, the days of creating a separate mobile-friendly site are over. Now, developers don’t have to work more and you will have no risk of getting penalized by Google for having duplicate content on two different websites.

2-Embed CTAs Properly


For increasing engagement and revenue, you need to add a clear call-to-action. For instance, your Add-to-Cart button should be placed on a prominent location on your mobile friendly ecommerce website. In the majority of cases, CTAs should be placed in the front and centre of a site.

CTAs are like the directions that you provide to your customers for taking certain actions. So their placement should be done strategically for providing easy navigation to users across the page. If you are having a problem in designing your website, then you can connect with expert website designers to get a responsive website design to benefit your business.

3-Provide a Multi-Channel Shopping Experience


A multichannel experience is simply a unified shopping experience. Here if a customer receives a discount via email and places items in a shopping cart, then while using your PC at work, you can complete the checkout process on your tablet or smartphone once you reach home. It’s currently a popular trend among retailers, however, there is still no proper omnichannel experience for customers.

Mobile Friendly Ecommerce Website

4-Keep Your Content Precise


Your content should be precise and relevant at the same time. Remember that the screen on mobile devices is small compared to PCs. Keeping this in mind, you should not add a lengthy product description and lengthy blog post otherwise hundreds of images will be cluttered on your home page.

Looking for professional help? You can contact the skilled Gold Coast web designing agency to elevate the functionality of your e-commerce website to attract more audience through engaging content.

5-Easy Navigation


Just like a website, sometimes finding space to include all of your menu variables such as categories, store sections and promotions can be tedious. It is important, however, to condense your navigation to make the user experience easy to navigate.

One of the convenient ways to do this is by including a single menu that will open a drop-down menu. Furthermore, you need to ensure that this is consistently positioned on your entire website so that users can always know where they are on your website.

6-Go for Cross-Selling


Have you ever seen a product on mobile friendly ecommerce website appearing under the heading, “customers who bought this also bought this..” You should follow this approach of upselling and cross-selling on your site searches, product pages, and shopping carts. Cross-selling is an easy way to inform your customers about your other product range and will increase your revenue as well.  In this way, you will tell about the amazing product to your customers and this will increase your revenue as well. According to a recent study, 35% of Amazon’s revenue was generated by cross-selling.

Planning to get a responsive mobile app for your e-commerce website? Then you should connect with experienced app developers Gold Coast, Queensland to get professional results.

Go for Cross-Selling

7-Add a Viewport Meta Tag


Not aware of viewport? A viewport is the user’s visible area of a web page. The site adds that the viewport is different for every device and it will become smaller on a mobile phone compared to a computer screen.

With the introduction of HTML 5, website owners can now instantly scale down the existing web pages so that they can fit well on mobile devices.

8-Link Your Logo to Homepage 


According to a study conducted by Google, users expect to go back to the homepage when they click on the logo on the top left of a mobile page. The user will become frustrated when they are not able to do so. Therefore it is better to link your logo to your homepage so that visitors can go to the homepage with just one click. To improve the functionality of your website, you need to hire the skilled Robina web designing agency to get your work done on time with an affordable price tag.

9-Accept Guest Checkouts 


This feature will enable your visitors to make a purchase from your mobile friendly ecommerce website without logging in or signing up for an account. Keep one thing in mind that such customers will not have the patience to complete the multiple steps or fill-out a number of fields. They just want to complete the checkout process quickly and effortlessly as possible.

10-Optimize Your Photos


Does your website have high-quality images that load faster? Are you having high-quality images and do they load faster? If the answer is no, then you need to optimize your images. It is important to note that your customers want to see clear imagery. High-quality images are not only visually appealing for the user, but they will also make their experience on your site more efficient. so you need to work on your images to satisfy them (remove this line). In the majority of cases, the image size ranges from 240 x 320 to 2560 x 1440. 

11-Pay Attention to Geolocation


Pay Attention to Geolocation

Geolocation can be powerful assistance as it will personalize the shopping experience for your valuable customers. For instance, if a visitor is shopping from your clothing website and live in Alaska, then your website will display products that are more winter-friendly. Keeping all of this in mind, if you are trying to make your website better in all aspects, then you should hire a professional web development agency Gold Coast, Queensland to get the desired results.

12-Get Rid of Flash and Pop-Ups


The iPhone and Android v4.1 and higher will not support Flash, which means you will have to rely on HTML 5 to view the content. Furthermore, you need to stay away from adding pop-ups, signup forms, and native app developments. Therefore you will need to stay away from adding pop-ups, sign up forms and native app developments. They are very distracting and will hide your content.

13-Continuous Testing


Even if you have designed an incredible mobile-friendly website, still you need to test it again and again. You should test it on multiple devices to ensure that your design is working properly on all mobile devices.

14-Give Access to Contact Information


Customers will always need to access your business’s contact information, whether it’s your phone number, location or business hours. If you are giving easy access to your contact details to your visitors, then this will provide a better experience for your customers. You need to ensure that this information is secure.

I hope these 14 tips will help you to make your e-commerce website mobile-friendly. If you are still looking for professional help, contact a skilled company like Xenex Media to avail the web designing services Gold Coast, Queensland to make your website functional and responsive for your customers.