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The mobile responsive website act as an identity for your business. After you have finalised the design of your website, then you need to work on the accessibility of your website. Furthermore, you also need to work on the usability of your website by making it responsive to be used on different devices. For your information, the majority of the searches are done on mobile. People are nowadays using mobile devices frequently as compared to desktop and laptops. Keeping this in mind, you need to make a mobile responsive website to facilitate your users in the best way possible. To make your website responsive, you need to contact web designers Gold Coast of Xenex Media to get satisfactory results.

Responsive design is one of the ways of designing and developing a website so that the content, images, and website structure will provide an optimal, seamless viewing experience across different devices that ranges from desktop to tablet to smartphone.

On April 21, 2015, Google’s prefer a mobile responsive website according to their new algorithm. Due to this, Google has added the mobile-friendliness” into its rankings factor. The algorithm will check each page load time, mobile responsive design elements, and best mobile practices. If your website is not optimized for the mobile devices, then the ranking will go down on Google’s search result pages.

Keeping the substantial change to Google’s algorithm in mind, businesses need to optimise the website for mobile to get the best results and more traffic towards their website. Furthermore, some companies may think that they might create a separate mobile website but a mobile responsive website is a more cost-effective and efficient solution. This option will fulfill the needs of both desktop and mobile users. Remember that if your website is not having a mobile website, then this can cause organisations to lose fast-growing audience and revenue at the same time. You can understand how much the mobile responsive website is essential for your business, you need to get in touch with professional website designers of a professional company.

According to Yoast, in the majority of the western countries, 50-60% of the searches are conducted on a mobile device. This number will be increasing every year.

In the following blog, we will be looking at the five key reasons that will encourage the companies to get a mobile responsive website:

1- Rapid Increase of Mobile Usage

According to an estimate done by the Smart Insights, more than 20% of Google searches are now done using a mobile device. In addition to this, 57% of users are multi-screening and they are accessing websites on mobile devices and desktops as well.

Rapid Increase of Mobile Usage

You must admit the fact that there is an increasing number of users that are doing a search on the Internet and they are accessing websites using their mobile device. Furthermore, these users expect to get an optimal viewing experience across the board. Remember that if your mobile website is frustrating or difficult to be used, they will simply leave your website and will look for another website. This may indirectly benefit your competition as the next stop for your user will be your competitor’s website.

It is a known fact that mobile-friendly website design will ensure that your visitors can easily navigate on your website irrespective of your device they are going to choose. This will result in satisfied users and increased conversions.

2- Responsive Design Is On Google Preference List

For your information, responsive website design is on Google’s preference list because this will not create two copies of the same site such as a desktop version and a mobile version. Instead, it will be creating one site with the same URL and HTML. This website design will adapt and fits accordingly to a variety of devices.

Mobile Responsive Website

This mobile responsive website design is best for a number of reasons. This is providing an optimal user experience to users. The visitors will be accessing a single URL and the website adapts automatically according to the size of the screen. In addition to this, it is more important for Google because they are not required to crawl multiple sites to accurately assign indexing properties.

3- Efficient and Easy to Manage

By having both a desktop and mobile version of your company’s website is less efficient and cost-effective as compared to embracing the responsive design.

Efficient and Easy to Manage

With two separate websites means that your team has to do everything twice. The work will include routine site maintenance to run different SEO campaigns. Remember that the responsive design will create a single site that will meet your company’s mobile and desktop needs without any additional resources.

4- Increases the Conversions

According to Google, if your mobile website is not easy to navigate, then there is a 61% chance that visitors will leave your website. However, if users are having a positive interaction with your mobile site, then there are 67% chances that your users will likely to convert.

Increases the Conversions

Responsive design will definitely increase the conversions by providing a seamless and optimal user experience. These are the two basic things users want from your website. When you will be using the responsive website design, then you don’t have to redirect to alternate URL based on the user’s device. Furthermore, this will also speed up load times. Additionally, this website will fit automatically to the screen of your device for easy scrolling, zooming, and easy navigation across the website. These features will make visitors happy and this will also increase the conversion. For this, you need to update your website design and hire the best web designing company to get a mobile responsive website design.

5- Enhances Relevancy

It also increases the relevance by allowing organizations to cater their message to be appropriate with the device and browsing behavior of the device. For instance, the organisations will offer a web form for desktop lead inquiries. On the other hand, on mobile, users will use a highlighted click-to-call action instead of a form. In addition to this, messaging may also be used for ensuring a relevant and smooth experience that will engage and delight the user.

Mobile Responsive Website

Hope these five reasons will convince you to build a mobile responsive website for your business or brand. If you are in search of professionals to get mobile responsive website design, then you need to hire the competent Gold Coast website designers of Xenex Media to get attractive and responsive website design.