A lot of link building strategies can give you more damage than doing good for your website or online brand. If you want to improve your ranking through link building strategy for the long term, use a holistic SEO strategy (White Hat SEO) for your business or website. Here, we will discuss 5 link building DON’Ts you don’t know about that you need to know before starting a link building strategy for your website or online business.
9 Obvious link building DON’Ts
Here are 9 obvious link building DON’Ts that you need to know before starting a link building strategy for your website to get high ranking and boost your traffic.
Now we are going to discuss “5 link building DON’Ts you don’t know about” before starting a proper link building strategy for your business.
Linking only to the website home page? Don’t
First DON’T that we need to know, You should make sure to get links to different pages of your website not only to the home page of your website. Because if you only receive links only to the home page of your website. Your link building strategy will look like spammy. But if someone writing about your product and link to your home page in their article that they have published then it will be fine.
Pay for backlinks? DON’T
Another Don’t in link building is buying links from other websites or companies. We all know that buying large bulk of links from companies claiming to get rank fast on search engines result.
Google doesn’t know about the link that we buy from the company. But still, we recommend not to do so. Because if a company sold you a link then they can also sell their links to other companies. One link will not give the alarm to Google, but if there is a number of links which is questionable. So, there is a risk of getting hit by the Google Penguin algorithm.
Recycling or Reuse of your content on different sites? DON’T
A way to get natural links from different websites is to write articles about the company or products and share or publish that content on your website blog and social media profiles. But never share the same content on other platforms or blogs which looks like spammy content or duplicate and because of this you will get a penalty.
In short recycling of your content is not creating new content for your business or products. It is a link building strategy but this strategy will backfire your brand or website. So, always try to write a fresh piece of content for your website or products and publish that content. This is one of the amazing strategies, of writing fresh or new content to build natural links to your website or online business and that is a lot of work but effective. No one said that link building is very easy, it’s all about creating new content and publish that content on your blog on a daily or weekly base.
Forget about social media platforms? DON’T
If you are building links for your website, don’t forget about social media platforms. Social media platforms should be included in your link building strategy even its not clear that what extent of links from social media platforms help you to get rank. If you receive many links from other websites it looks weird and it looks extremely weird if you didn’t receive links from social media platforms. Because if you get many backlinks from social media platforms Google will not consider these link spammy. So, always spend your time sharing your content on social media platforms like Facebook, Twitter, Linkedin, Pinterest and Instagram.
Faking link building? DON’T
If your link building strategy shouldn’t look natural, then it should look natural. Always make sure that your link building strategy isn’t fake. Your links should be added into the content according to the body of the content and beneficial for the users of the website. Your link building strategy is a part of a marketing strategy in which your aim is to tell the people about your products or services not only just for getting many backlinks for your website.
When you start to link building for your website or products always make sure that its look like natural link building or if you are going to select a digital marketing agency Gold coast for your company to make backlinks for your website make sure about these 5 DONT’S of link building before selecting a digital marketing agency.