The elements and principles of design are the building blocks of designing. These are the things that create a design of anything (Logo, web, mobile app etc). Laws of design are the steps that we do with the elements of design. The success of a design depends on how we apply these rules of design. Here, we are going to discuss the 6 principles of design in 2019 that will help us to create a perfect design.

Design Elements


The linear marks or lines are created by using a pen or brush tool and edges are created by when two linear shapes are meet with each other.


A shape is defined as a self-contained area of geometric (circle, squares). A positive shape can automatically create a negative shape of any design.


All lines or linear marks have directions (Horizontal, vertical, oblique).

  1. Horizontal direction shows the calmness and stability.
  2. Vertical direction shows or gives the feelings of balance and alertness in any design.
  3. Oblique direction shows or suggests the action and movement of design.


Size is simply defined as an area occupied by one shape in design.


    Texture elements show the quality of a shape that can be rough, smooth, soft hard glossy etc.


  Colour is a light reflection of any object in the design. Colour has three properties in designing

  1. Hue
  2. Value
  3. Intensity

6 Design principles

6 design principles, 6 principles of design in 2019, design principles, design principles and elements

6 principles of design in 2019


Balance in the principle of design is similar to the balance in physics. Balance provides stability and properly balanced structure to a design. Balance is the weight distributed in the design equally by the placement of designing elements.


It creates a relationship between the elements of design. Proximity provides a focal point in the design and it doesn’t mean that you have to put together design elements. It means that they should be connected visually with each other.


It allows you to create order and organisation in your design. Aligning elements allows them to create a visual connection between them.


Repetition strengthens the design by tying the design elements with each other and repetition also help to create association and consistency in the design. Repetition can create a feeling of the organized movement in design.


Contrast helps us to highlight the key or major elements of your design through colours and positions.


Space refers to the distance or area (space) between, above, below, around within the design elements of your design. Both positive and negative space factors are important and consider to be the main factor in every single design (graphics, logo, web, and mobile app design).


These are the major elements and principles of design that will help you to create a proper and perfect design (Web, mobile app, graphics, and Logo design). Whenever you are going to create or select a graphic design agency gold coast or web design company first you need to consider these design principles they are following or not and designs that they have created are according to these principles or not.