Web designing is continuously changing. Every year new concepts or ideas are introduced. User pattern or styles are changing and various concepts of designing that were ignored are now growing in importance. To ensure that our customers have the best shopping experience on our website we need to make sure that our designers should reevaluate our e-commerce website design. If you are a website designer or an e-commerce website owner you have to update yourself according to web designing trends and concepts. Here, we are going to discuss 7 top E-commerce web design trends in 2019 that you need to follow to ensure your E-commerce web design is perfect and user-friendly or not.
Mobile Friendly or Responsive web design
In the past, web design is focused on responsive and adaptive design. Designers had to create desktop-based website designs that are easily used for a wide range of mobile and tablet devices. Now, people love to shop online through their mobile devices. Because of this companies had to shift their web design to mobile devices platforms to increase their interaction with users and increase the revenue. This change means that a web designer has to create an E-commerce website design for mobile first which is easily fit or adopt on wide screens easily. This means that, if we are using the desktop to shop online, this means we will see more features in mobile.
Interactive shopping: Animations
With the popularity of Google’s material design, now e-commerce websites built with interactive elements and animations. In this year we will many of website come with interactive elements, animations as a well as innovative interactions that will help online shoppers to navigate the website just by tapping and swiping. Now many E-commerce websites have cool buttons, icons and animated loading bars that will help us to interact our visitors with our website for online shopping.
According to the latest trends of E-commerce website designing, now designers are using bright and bold colours that will make a website pop. Colours are used in website designs to connect or interact with customers.
In E-commerce website designs intelligent use of colour will help us to convey our message in a positive way to interact with our customers and can easily convert our visitor into our potential customer. Now in 2019, we will see many E-commerce websites with beautiful homepages that include bright & bold colours.
In the latest trends of E-commerce website designing and development due to personalized shopping experience bring chatbots artificial intelligence into E-commerce websites to communicate with customers. Chatbots are basically built to answer the queries of customers related to the products and their use. But chatbots also can perform more tasks related to E-commerce website by helping customers how to buy products plus chatbots are also giving them discounts and different offers related to different products that will help us to convert our visitor into a potential customer. Now many E-commerce platforms are using this trend like Shopify introduce this trend in their platform.
Use of Original Pictures
A picture speaks thousands of words, that’s why it is important to choose only original and beautiful pictures with quality results. With this trend now photography becomes a professional trend for E-commerce websites. Images are not just only displayed on the homepage they are also used in subpages with a full description of products and their qualities. That,s why now E-commerce use to original pictures of products to sell their products and make their brand famous among their visitors or customers.
By using different designing approaches you can tell a great story about your brand. Brands that make efforts to create an emotional connection with their customers by telling them their brand story and this effort will help them to earn credibility and trust from customers. This trend will help you to stand out your E-commerce brand from the crowd.
Before telling a brand story always keep these points in your mind.
- Highlight your brand humble/emotional story
- Show your passion or interest in services and products
- Provide solutions to your customer’s problem
The year 2016 was not good for cybersecurity according to the report 89% of attacks are done on different E-commerce websites. These cyber attacks push E-commerce websites/ online business to improve their online security to secure their online transaction and customer information.
Now in 2019, E-commerce business or websites are using HTTPS encryption to improve their online security and this will increase their customer’s confidence when they shop online.
Whenever you are going to start an online business or select a web design Gold coast company for your business. You need to check whether this web design gold coast company follow these designing trends or not and how they are asking about requirements for your website.