The success of any website or online business entirely depends upon their website design. Most of your potential customers or visitors always check your website first, then they will visit your physical store. Therefore it is necessary to make your website design perfect and relatable to your business requirements. Web design is more critical for leads or conversions than you think. In fact, website design doesn’t necessarily mean how it looks or feels, but how it works. Even a simple website and well-structured design are enough to generate leads or conversions. Here, we will discuss the 8 principles of a good web design in 2019.
Good website design needs a lot of expertise in the web designing field, plus an experienced person who knows the designing techniques and web design principles. The principles of design that we are going to discuss will help you to create a perfect web design to generate more leads or conversions for your business.
8 Web design principles 2019
Simplicity is best
Over-designing doesn’t work. Putting too many elements on your website may distract your visitors from the main purpose of your site. Simplicity is key in creating effective, clean and updated designs that will make your website appealing, as well as leading visitors to navigate other pages of your website. In essence, this will help you to generate the leads or conversions for your website consistently and effectively. Remember to keep your design simple and easy to use so that your visitors can easily navigate or visit other pages of your website easily.
Consistency in web design is very important for your business. Try to focus on your website design, create consistency in your design and all other pages of your website. It can be understood that your font style, design, size, subheadings, heading, and buttons styles must be the same throughout the website. Finalise all of these things in advance including your website information.
Typography & Readability
No matter how beautiful your website looks, the text still rules as the content of the website provide the desired information to the visitors. Since search engine crawlers always consider this information, it becomes a part of SEO activities. You should keep your website information readable for your visitors, along with keywords, meta titles, descriptions and other sensitive SEO elements. Always consider easy to read fonts while the designing of your website that includes the body of content, headings and subheadings of your website.
Due to the increased use of mobile devices which includes smartphones, tablets etc we need to focus on responsive web designing in which website design easily adjusts according to the screen size of different devices. There is a number of web designing tools or studios that will help you to design a responsive website for your business and grow the number of visitors for yours.
Colour Selection & Images
A perfect colour combination of your website will help attract visitors, and if your colour selection is poor then visitors are easily distracted from your website. It is necessary to select at least 3 to 4 colour combination to create the desired look for your website. The same rule applies for the images, you have to select images according to the colour combination & text of every page.
No one likes websites that take too much time to load. So make sure that you have to optimize the images, CSS, JS and other On-Page factors that will help you to increase the loading speed of your website plus HTTPS also help you to increase the loading speed of your website.
The major purpose of visitors is to get information from the website. If your website is able to communicate with your visitors and provide all the information that they want, then they will spend more time on your website. This will help you to generate more leads or conversions for your online business. Therefore always try to organise the information properly including links, the information in bullet points, heading and subheadings.
Easy to Navigate
According to the analysis that visitors love to stay on such a type of websites having easy navigation. To create effective navigation you need to create a proper logical page hierarchy like breadcrumbs, and by designing clickable buttons in your whole web design.
Whenever you are going to design a proper and perfect web design you just need to follow these 8 design principles to create a perfect web design for your business. These web design principles will help you design a perfect website for your online business and a boost to your traffic.