The Best Time to Post on Instagram in 2021

Jul 1, 2021 | OUR TIPS

When is the best time to post on Instagram?

The short answer: it depends on where your followers are located!

Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST.

But that may not be the best time to post for your business.

Every Instagram account has a unique audience with followers located across different cities, countries, and time zones — so it’s important to find your personalized best time to post on Instagram.

Below, we explain how to find your best time to post on Instagram, plus we break down the best times for each day of the week:

When is the Best Time to Post on Instagram?

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers.

Here are the top 3 global best times to post on Instagram for each day of the week, represented in Eastern Standard Time:

Here’s a breakdown of our findings for quick reference:

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2am, 4am, and  9am EST
  • Wednesday: 7am, 8am, and 11pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Sunday: 7am, 8am, and 4pm EST

While these are the best times to post on average, if you want to get the most engagement, it’s best to find your personalized best times based on your unique audience.

Timeliness has always been an important factor on Instagram, but it’s even more important with the new Instagram algorithm. 

Since Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are online and scrolling the app.

By doing this, you can actually hack the algorithm to increase your reach and get more likes and followers!

When is the best time to post on Instagram?

The short answer: it depends on where your followers are located!

Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST.

But that may not be the best time to post for your business.

Every Instagram account has a unique audience with followers located across different cities, countries, and time zones — so it’s important to find your personalized best time to post on Instagram.

Below, we explain how to find your best time to post on Instagram, plus we break down the best times for each day of the week:

 

When is the Best Time to Post on Instagram?

To find the best time to post on Instagram in 2021, we analyzed 12 million global Instagram posts from accounts with 100 followers to 1 million+ followers.

Here are the top 3 global best times to post on Instagram for each day of the week, represented in Eastern Standard TimHere’s a breakdown of our findings for quick reference:

  • Monday: 6am, 10am, and 10pm EST
  • Tuesday: 2am, 4am, and  9am EST
  • Wednesday: 7am, 8am, and 11pm EST
  • Thursday: 9am, 12pm, and 7pm EST
  • Friday: 5am, 1pm, and 3pm EST
  • Saturday: 11am, 7pm, and 8pm EST
  • Sunday: 7am, 8am, and 4pm EST

While these are the best times to post on average, if you want to get the most engagement, it’s best to find your personalized best times based on your unique audience.

Timeliness has always been an important factor on Instagram, but it’s even more important with the new Instagram algorithm.

Since Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are online and scrolling the app.

By doing this, you can actually hack the algorithm to increase your reach and get more likes and followers!

How to Find Your Best Time to Post on Instagram in 2021:

Here are a few tools and features that can help you nail down your personal best times to post on Instagram:

  • Instagram Insights can be used to find your top time zones and see when the majority of your followers are online
  • Spreadsheets can help you keep track of your posting experiments and measure your progress

 

ARTICLE:  Later