After loading of your company’s website or landing page within 5 seconds, can your visitors understand what your company does or which services they are offering? Could your users easily navigate your whole website or blog? Is your website layout is easy to understand? If your answer is no against these questions then you need to look at your website and properly optimize your web design according to the rules of web designing & according to the digital marketing so you can easily guide your visitors and convert them into your potential customers. Here, we are going to discuss Essential tips to improve your web design in 2019. These tips will help you design and properly optimize your website.
Essential tips to improve your web design in 2019
- Make a proper plan
- Remove stocky images & Complicated terminologies
- Add social media share/follow buttons
- Add call-to-action button
- Use the right images that will work for your audience
- Create navigation that will guide your audience through your website
- Let your visitor or audience to scroll out your home page
- Don’t be afraid of white spaces
- Focus on mobile friendly
- Focus on SEO
- Solve 404 error
- Don’t stop testing
- Create unique offers
Make a proper plan
Don’t just start designing your company’s website. First, you need to ensure that your website is properly design and effective for your visitors who are going to visit your website and information is properly uploaded. If your website complete that criteria properly, then you can easily convert your visitor into your potential customer.
Remove stocky images & Complicated terminologies
Try to remove extra images from your website and complicated terminologies that a visitor can’t understand. Because when a visitor comes to your website and they didn’t understand what you have written on your website and what services you are providing then a customer will leave your website and will lose a potential customer for your company. So try to include images according to services and use easy terminologies related to your services in your web design. So, a customer or visitor can easily understand your services.
Add social media share/follow buttons
When you are designing your website or blog make sure that social media buttons are added to your website or blog. Because, if you are producing amazing content related to your services and your audience want to share your knowledge with other audience on social media and you don’t have social media button on your blog or website then you will lose heavy traffic/new audience from social media platforms. By adding social media share or follow button you will get the new and potential audience in the form of your new customers for your company that will help you to generate revenue and boost your social media reach on Facebook, Twitter, and Instagram.
Add call-to-action button
Once a visitor or visitors land on your website, do they know what to do next on your website? They never know what pages they have to visit or what actions they need to take if you didn’t provide them direction information on your website. For this, you need to add a call-to-action button that indicates or show what action they need to take on your website.
Some examples of call-to-action are
- Click to learn more
- Click to Download
- SIgnup for webinar
- Click to watch the video
- See all our web design gold coast services
Use the right images that will work for your audience
When you start web designing try to use the right images according to pages or services/blog posts that you are going to publish on your company’s website for your audience. Because if you are providing different images and different content then your audience will never understand what you want to convey them or what kind of information you have shared on your website on the blog.
Create navigation that will guide your audience through your website
When you are designing your company’s website or blog try to create friendly navigation of your website or blog. So, the user can easily visit your whole website and can easily understand on which page they are and where they have to go to find the specific information according to their requirements or needs, otherwise, the user will leave your website instead of your potential user.
Don’t be afraid of white spaces
White space is an essential part of web designing that will help you to break the page and increase the readability of your website content. White space also called negative space, white spaces refer to the areas around the elements on the page that are lack of information or content plus visual content.
Focus on mobile friendly
Try to design your website mobile friendly or optimize your website according to mobile devices. Because right now according to the Google research 60% audience search on mobile devices and other 40% audience use computer and laptop devices, desktop etc. So try to make your website design responsive according to the mobile devices so you can easily convert your visitor into the potential customer for your company.
Focus on SEO
When you are designing your website try to follow the SEO rules and tactics during the designing part for example
- use of Heading tags(H1, H2, H3) in the content of your website
- Use of keywords in the content maximum 3 times
- Use of internal and external links
- Name the images by using keywords
- Add keyword in the permalinks of your web pages
Solve 404 Errors
After designing your website try to check each and every link of your website and in the content of your website where you are using internal and external links visit all of these links. If these links are broken try to remove them or rebuilt these links so, your users can easily visit or navigate your website. Otherwise, your audience will leave your website instead of converting the audience into potential customers.
Don’t stop testing
During or after your final design always test your web design to check the designing bugs or your design meet the requirements or not like.
- Button colors
- Landings Page designs
- Content arrangement
- Page load time/ performance
When you are starting your website design for your company you need to follow all of these points and meet all of your designing requirements this will help you to ensure that your web design is perfect and responsive or friendly according to your audience. Here, you can also learn how to design an SEO friendly website.