Results driven, pay per click strategies for your business.
Xenex Media offers Google Adword strategies for all business sizes, helping you to set your own budget to accomplish
your advertising goals.
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What is Google Pay Per Click?
PPC stands for pay-per-click, where users bid on keywords and pay for each click on their advertisements. Think of it as a way of buying visits to your site, rather than earning those visits organically. Google Adwords help your ad to stand out to search engine users by being positioned at the top and right hand side of Google’s search engine.
PPC can be an effective option when targeting potential customers that are actively searching for keywords relating to your business. When creating a PPC campaign, it’s important to remember that your budget will be determined by your audience, competition and the type of product or service you are targeting.
Google Adword Benefits
Monitor your ads
You see fast, transparent results. The Google Adword platform will display easy-to-understand results and reports about your campaign.
The dashboard provides all the information related to each campaign such as ads clicked, cost of clicks and the keywords entered by website visitors. You can also test and tweak your ads at any time, as well as pausing and re-starting your ads as you see fit. When you find areas of your Ad Campaign that are giving a good investment, you should focus your budget and efforts on these particular areas. If something isn’t working, you can always discard them.
High return on investment
Unlike other advertising and marketing strategies, with Google Adwords you only pay for ads people click on. Once your campaign is optimized, you can start seeing a high return on your investment which may not have been achieved with other marketing strategies.
To get the best results, you will need to put in the time to continually test and track your campaigns. The upside to this is, is that the platform is so transparent and informative providing you with readily available information.
Staying in control of your budget is another big benefit to google adwords. You can adjust your daily spend whenever you want, with no lock in contract.
Increase leads and customers
If you take the time to set up your campaigns properly, you have the potential to send extremely targeted leads to your website.
Google Adwords helps you to focus on people who are searching for businesses just like yours. This may include products and services that you have on offer.
By utilising Google Adwords you can continually refine your searches, targeting only potential customers that want to buy your products or services.
Reach your customers
Reach out to potential customers no matter where they are. With Google Ads, you are able to target and reach customers that relate solely to your business. If you are a small business that wants to focus on your area, you can target customers in your local area and surrounding suburbs.
Campaigns can be specifically customised to focus on a specific audience. You can target customers in different locations, users on different websites and various devices such as mobiles, ipads and desktops.
We can help with
Our monthly Adwords Management reports are easy to read and understand. At a glance you will be able to see how well your Adwords Campaign is performing and which campaigns are performing the best.
Keyword analysis is where our Google Certified experts research your industry and prove their worth. Our keyword discovery process will significantly improve the return on your Adwords Marketing investment.
No lock-in contract
if you want to pause your account you can, there is no lock-in contract! It’s in our best interests to keep you happy and make your campaigns work – no complacency and proactive management.