Have you been hit by March 2019 core update AKA Florida 2 Google algorithm update? There are many several reasons that many websites lose their traffic and ranking due to this update in March 2019. In this update, Google will provide or boost the ranking of those websites having updated, quality and original content.
In this case, many SEO experts have to update their SEO and content strategies to boost their ranking in Google search engine results and a heavy focus on content quality.
According to the update of the Google Algorithm, there is a huge positive impact on different websites with high-quality and natural backlinks. These websites got a boost in their ranking and traffic because, these websites have quality, original and updated content.
We also found that there are many websites having a lot of backlinks through PBN (Private blogging networks) with high rank and a lot of traffic, but due to this Core update AKA Florida 2. These websites lose their web ranking and traffic because these websites or blogs contain duplicate content and PBN backlinks.
Here are a few insights according to Semrush results about health niche website who lose their traffic and ranking.
To avoid this situation you need to perform these step to improve your ranking and boost the traffic of your website or blog.
- Add author name with all blog posts
- Provide Quality and fresh content
- Remove duplicate content
- Focus on the quality of the backlinks not quantity
- Secure your website with HTTPS
- Stay away from PBN backlinks
- Follow white hat SEO techniques
According to Google algorithm AKA Florida 2 update some of the niches will lose their ranking due to low-level backlinks generated through PBN’s. But those websites having natural backlinks from high authority websites will get a boost in their website ranking and traffic.
Note: According to this Google Algorithm update only those NICHE’s or website traffic and ranking will be affected who are using black hat SEO techniques i.e PBN, Duplicate content, keywords stuffing and don’t have quality backlinks.