I am just going to put this out there – no one can guarantee you a top ranking in Google. This is because we, or another other SEO company, cannot control how Google ranks websites. Changes are made in Google’s algorithms and we do our best to keep up. At OuterBox we use very intelligent guesses as to what strategies to use, but we still do not know or control Google. Any SEO company that guarantees high Google rankings based on their SEO services, without any upfront fee, is probably doing something they shouldn’t be. We recommend reading Google’s official statement on hiring an SEO company in which they state, “Beware of SEOs that claim to guarantee rankings”.
Guaranteed SEO Services Often Include:
- Guaranteed ranking for very easy keywords
- Bait and switch using paid search
- Outsourced SEO
- Poor copywriting
- Dangerous link building techniques
- Great sales team with poor execution
- Low quality link development
- Automated SEO programs
- & more deceptive tactics
Let’s dig a little deeper. If you Google something, the results will be both organic and paid search results, which will look like this:
Google Adwords (Paid Listings) – In the Red Boxes
PPC ads are ads that businesses buy through Google Quadwords to promote or sell their products and services. Every time a user clicks on one of these ads, they are taken to that business website. Businesses pay Google each time a user clicks on their ad (hence Pay Per Click). This can cost anywhere from $0.20 to $50 and beyond per click. It is all dependent on how competitive that particular industry is.
A Google algorithm determines the order of ads in the paid section. This algorithm is based on the amount a business is willing to pay for their ad and the ‘quality score’ of their website.
Organic Search Listings – In the Blue Box
These are the natural search results, and what your long term focus should be. Google uses complex algorithms which take into account over 200 different factors in order to determine the ranking of a website for a given search result. The higher your website quality ranking (according to Google) is, the higher your ranking will be. Of course, the more competitive an industry is, the more difficult it is to achieve top rankings.
Can I Get High Rankings for a Certain Phrase?
In order to get a high ranking in the natural listings, Google must deem you an authority on your targeted phrase. The more generalized the search term is, the more difficult it will be to rank. For example, ‘akron pet grooming’ is a lot easier to rank for than simply ‘pet grooming’.
Google does not let people know what their ranking algorithm is, however with research, testing and experience, industry professionals all agree that the following are all extremely important factors:
- The number and quality if inbound links
- Website title, headings & keyword usage
- Local reviews & testimonials
- Social media mentions and clicks
- Site speed
- Amount of content (and how fresh it is)
- Site structure
Sorry – No Guaranteed SEO Services, Rankings or Results
In conclusion, reputable SEO companies absolutely cannot, should not guarantee Google rankings of any kind. Be sure to choose the best SEO company based on your research and due diligence. Unfortunately, there is no magic SEO Button that we press to attain high rankings. However, what we can do is pay attention to the ranking algorithm and its updates and constantly be working on ways to improve a websites ranking. This in turn will help build your website into something that has the best chance for success.
Contact us today for more information on SEO and how we can help your business make it in Google!
Article By: Justin Smith