In terms of actual financial gains, what does SSL mean for small businesses? The simple answer is: increased web traffic and sales. It’s not just consumers and internet users who value a website that invests this kind of additional site protection. Search engines such as Google, Bing, and Yahoo also look at this particular element when they are ranking sites. If you’re using a cheap SSL certificate, you have a higher chance of appearing at the top of search engine results for your category or industry. This can help drive more traffic to your site, which in turn gives you the opportunity to boost your online conversions.