Digital marketing is a process in which we use different digital tactics and channels to connect with their customers where they spend most of the time online.
Different online business and other brands are using digital marketing tactics and other different channels like email marketing, social media marketing and other online channels to boost their online business or brands. All of these tactics are under one umbrella which is called digital marketing. Here, we will discuss in detail “What is digital marketing” and different types of digital marketing channels.
Digital Marketing types
- Search engine optimization (SEO)
- Content Marketing
- Social Media Marketing
- PPC (Pay per click)
- Affiliate marketing
- Native Marketing
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
Search engine optimization
Search engine optimization (SEO) is a process of optimizing your website according to the SEO rules and techniques to rank in search engine results and boost your traffic to generate leads & conversions. SEO is one of the best and easy way to generate organic traffic for free and this technique is beneficial for Website, blogs and infographics. Here, are some techniques that you need to implement to boost your traffic.
On-Page SEO is focused on all the On-page factors that include
- Content of website
- Internal/External Linking
Off-Page SEO technique main focus on the off-page factors of a website or online business that include
- Link Building
- Directory submission
- Social Bookmarking
- Local Business directory submission
Technical SEO is totally focused on the backend factors of a website like, Image optimization, CSS & HTML optimization and all other forms of technical SEO that will help you to increase the speed of a website and website loading speed is one of the major factors in the eye of Search engines.
Content marketing is a process of creating and publishing the content on different platforms to generate more traffic and boost your ranking in search engine results. There are different channels that play a major role in content marketing.
- Blog Posts
- Ebook & White Papers
Social Media Marketing
Social media marketing is a process of promoting your brand and content on different social media channels to increase brand awareness and increase the traffic on your website to generate more leads for your business. In social media marketing, different channels are included where you can boost your business by sharing your content.
PPC (Pay per click)
PPC (Pay per click) is a process of driving traffic to your website by paying the advertising company where you have to pay whenever anyone clicks on the ad and visits your website and this will help you to generate leads for your business. Google Ads (AdWords) is one of the major examples of PPC and Bing also another example of PPC (pay per click). There are different other channels providing paid advertisement
- Facebook (Facebook Ads)
- Twitter (Twitter Ads)
- Sponsored messages on LinkedIn
Affiliate marketing is a process of promoting other brands on your channels or other channels and they will give you commission upon promoting their products or brand. Affiliate marketing channels include.
- Hosting your brand or product videos on Youtube channels
- Posting Affiliate links on your social media profiles or pages
Native advertising refers to the advertisement of sponsored post ads and this includes social media channels like Facebook ads and Twitter advertising including Instagram advertisement.
Marketing automation refers to the software that automates your basic marketing operation. Many marketing companies are using these softwares for different marketing operations.
- Email Newsletters
- Social Media post scheduling software
- Campaign tracking & reporting
Different email marketing companies use email marketing to communicate with their audience. Email marketing is used to promote your blog content, discount and events to boost your business. There different types of email marketing that you send to your audience.
- Blog/web subscription newsletter
- Welcome emails to your new customers/visitors
- Holidays promotions for your loyal customers
- Tips related to email promotions
Online PR is a process of securing earned online coverage with the digital publication, blogs, digital newsletter and other content based website or blogging. Its looks like traditional PR, but in online platforms. The channels that are used to maximize your online PR.
- Social Media platforms
- Engaging online reviews for your business
- Engaging comments on your personal blog or website
Inbound marketing is such a type of marketing methodology where you are interacting with your customers online by using different digital channels.
Here are some examples of Inbound or digital marketing and traditional marketing.
- Video marketing & Commercial video marketing
- Email contact list vs spam email
- Blogging vs Pop up ads
Whenever you are going to start digital marketing for your company/online business or hire any digital marketing agency for your company. First, you need to know about digital marketing or digital marketing company that you hired for your company. Did they know about the types of digital marketing? or not and how much experience they have.