Logo Design
Our Process
First things first, we will start by sending you a branding questionnaire to get a better understanding about you and your business. Next our design manager will ask you to browse our Pinterest boards and share anything that catches your eye.
Our Process
First things first, we will start by sending you a branding questionnaire to get a better understanding about you and your business. Next our design manager will ask you to browse our Pinterest boards and share anything that catches your eye.
Mood Boards
Our design team will put together a mood board to establish the new aesthetic and direction. This is a great way for you to straight away see what you love, what’s not working and provide us with essential feedback that we need to create you a logo that you love.
Your personalised mood board will include font types, suggested colour palettes, icons and imagery that will set the tone for your brand.
Logo Options
Once we have a clear direction about your aesthetic, we will provide you with 3-5 logo options for you to choose from.
Logos will be presented in black and white, as well as colour options chosen from your selected mood board. Providing you with black and white logo options can be very useful as it lets you the client, focus on the design and not its colour scheme.
During this period we will work with you to fine tune your logo and once approved, we’ll send you the logo files so you can start your branding.
Style Guides
A Style Guide is kind of like a rulebook that provides guidelines for the way your brand should be presented.
Style guides ensure brand consistency across a variety of media platforms and includes instructions on how to display your logo, font styles, colour palettes, logo placement and image direction.
Depending on the scale of your design work, your style guide will vary on the complexity of your work.
